Hello, and welcome to Joansie Threads! I'm Brenda, the founder (and woman behind the product), and I'm so glad you're here!
I started Joansie Threads shortly after my second child (first girl) was born. I'm sure you can take a good guess at her name—Joan! I had a desire to create something new and had always wanted some sort of side hustle to bring in a bit of extra cash for our growing family.
While what I was creating was primarily a girls' accessories shop, I always knew that I wanted it to have a focus beyond just adorable product. As a mother to two little ones, I'm a firm believer in raising our children to believe in their worth. In today's world, it’s so easy to get bogged down by social media, to compare yourself to others, and to get the message that you are not enough. I want to help our daughters believe that they are enough—and it starts with us.
And so, I joined my two passions—supporting our daughters and creating an accessories line—to create something young girls can use every day and that makes them feel good. Together, Joansie Threads was born.